Search Engine Optimisation
SEO stands for Search Engine Optimisation and is a vital part of any website. In a nut shell, SEO is the process of improving your website to increase its visibility when people search for products or services related to your business on the search engines such as Google, Yahoo and Bing. If done correctly, it can improve the ranking of your website in the organic (none paid) search engine listings.
The search engines favour sites that are authority pages and in turn, lists these at the top of the results pages. Our job is to ensure that your website has the correct level of optimisation to achieve this. There are many search engine optimisation techniques that can be used to help boost your site rankings, but in simple terms it requires the content on the website to be written in such a way that it is relevant, has the sufficient levels of keywords (what people will actually type in to Google, for example) and obtaining links from other sites to show how important your website is in comparison with your competition. You should aim to have fresh, relevant content added to the site on a regular basis. Fresh content is key when improving your SEO. It may be that you struggle to add extra content to your site as you do not want to over complicate the main navigation. Adding a case study, blog or news section can work really well. Unfortunately it is not as straight forward as it sounds and there are a lot of rules and guidelines that need to be adhered to in order to achieve this. There is also an element of “behind the scenes” SEO that needs to be applied that visitors may not see, but the search engines do.
Having a search engine optimised website can drastically increase the number of hits you receive, with many of our clients experiencing an increase of over 50% traffic.
All clients should have an overview of what SEO is and at Pure and Simple Web Design we are happy to talk you through this. We will be able to advise you of the approximate level of competition for your keywords and what is required to compete.
SEO company in Shropshire
Pure and Simple Web Design Shropshire can offer Search Engine Optimisation packages to all clients no matter what their budget is and we are happy to work on new or existing websites, regardless of whether they were built by us or not. We are happy to do an initial SEO overhaul on your site but strongly recommend continuing with an ongoing SEO package to build upon the foundations we have created and continue to improve your rankings.
If you want to find out more about how we can assist you with search engine optimisation, then please give us a call or email. We can also evaluate your current website to discuss improvements needed.